Author: content

Leveraging Translation Technology in an AI World

The interviewee explains how GTH has adapted to the increased reliance on technology to meet the demands of their clients, and emphasizes the importance of striking a balance between using technology and human expertise to produce accurate and culturally appropriate translations.

Why Testing Your Localization Is Key When Entering New Regions

Localization isn’t just about translating content, but rather adapting to the culture and market of the target audience. GTH shares the example of Marks & Spencer’s failed attempt to penetrate the Chinese market due to their failure to adapt and localize with their new market, highlighting the importance of testing and understanding the culture of the target market.