Video Game Localization
Video games are now an immersive form of storytelling. More than that, they are individual works of art that captivate audiences around the world. They rely on feedback from the player in order for their stories to be unraveled.
Video game localization is a complex process. However, the underlying goal remains the same: a consistent sensory experience.
Video games are now an immersive form of storytelling. More than that, they are individual works of art that captivate audiences around the world. They rely on feedback from the player in order for their stories to be unraveled.
Video game localization is a complex process. However, the underlying goal remains the same: a consistent sensory experience.
The Three Essential Points of Successful Video Games
- Immersion
Video games have the ability to transport the player into a magnificent world filled with lore. The player needs to forget that they’re “playing”. A successfully immersive game takes players on a journey far beyond their screens.
- Engagement
A well-designed video game environment challenges the player to interact. Moreover, they need to feel like their decisions matter, rather than feel like they’re simple passengers.
- Experience
This is the player’s perception of the game from start to finish. The best experiences give the player that “wow factor” at critical times throughout their experience. A well written plot twist, a visually impressive landscape, and unique mechanics all factor into a gamer’s experience. Let’s not forget the importance of video game voice-overs either.
We prioritize these three points as integral to our localization process. Video games are a unique form of media that requires consistency in every aspect of its creation. Writers work tirelessly to weave a world of imagination that is catered perfectly to their audience. Cultural nuances, character complexities, themes, settings, and plot need to be perfectly aligned with their creators’ perception of what their game should be. It shouldn’t just be localized by language experts, but by video game enthusiasts as well.
Benefits of Localizing your Video Game:
Exposure
Video games are a worldwide phenomenon. Breaking international barriers to provide accessibility to foreign gamers means more people can enjoy your hard work.
Reputation
Word travels fast in the video game industry. There's no need to be releasing AAA games to make waves in the industry. Localizing your video game solidifies your reputation as a serious, forward-thinking studio.
Expenses
Patching linguistic mistakes takes time and money. Once publicly released, your game can be prone to criticism. Prevent any backlash by perfecting your video game localizations from the very beginning.
We'll Be Your Platformer's Platform
We here at GTH pride ourselves on our diverse experience in many different industries across the board. Our video game localizers have been avid gamers since they've been old enough to hold a controller. Add to that a native proficiency in 65+ languages, and we are more than well-equipped to handle your gaming needs.
Why take the risk of exposing your video game to criticism from fanatical fans who will turn your shoddy translations into a joke around the internet?
GTH's video game localization experts are here for you. Let’s show the world that you're equipped to handle international cultures.
Ready to spread the word?
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