By Sarah J
April 4, 2023
How to Become a Star in the Localization Industry: Tips for Success
The localization industry is growing rapidly, and companies need to stand out to succeed. At GTH, we’re one of the oldest localization brands in the world, and because of that, we think it’s time we gave up-and-coming localizers some advice.
As an MLV (Multi-Language Vendor), it’s crucial to understand what it takes to become a star in this industry. In this blog post, we’ll discuss the four key factors that contribute to a successful MLV: turnaround times, cost, quality, and communication.
Turnaround Times
In the fast-paced world of business, and especially in the Forex, Blockchain, and iGaming verticals, turnaround times are critical. Clients expect quick and accurate translations, and delays can have a significant impact on project timelines and budgets. As an MLV, you need to have efficient processes in place to ensure fast turnaround times without sacrificing quality. This can be achieved through the use of advanced translation management software, effective project management, and a team of skilled linguists who can work quickly and accurately.
One way to improve turnaround times is to implement a smart project management system that can automate tasks and reduce manual errors. A system that can track project progress, notify teams about deadlines, and flag potential issues can be a game-changer for MLVs. Additionally, investing in machine translation and post-editing services can help speed up the translation process without sacrificing quality
Cost
Clients expect fast and high-quality translations, but they also want to keep costs under control. As an MLV, you need to offer competitive pricing that reflects the value you provide. This can be achieved through a combination of technology-driven efficiencies, streamlined workflows, and a focus on quality that reduces the need for costly rework.
To reduce costs, you can leverage technology to automate repetitive tasks and optimize workflows. A translation management system that can handle project management, invoicing, and reporting can help you save time and money. Additionally, investing in a translation memory system and termbase can help you reuse previously translated content, reducing the time and cost of translation.
Quality
In the localization industry, quality is everything. Clients expect accurate translations that capture the nuances of the source text while maintaining a consistent voice and tone. As an MLV, you need to have a rigorous quality control process in place that includes linguistic and functional testing, proofreading, and client feedback. By ensuring that every translation meets the highest quality standards, you can build a reputation for excellence that sets you apart from the competition.
To ensure quality, you need to invest in recruiting and training skilled linguists who have subject matter expertise in specific industries. Additionally, you can implement a comprehensive quality control process that includes a review of the source text, in-country review, and post-translation evaluation. Client feedback is also critical to improving quality, so you should regularly solicit feedback and incorporate it into your processes.
Communication
Effective communication is essential in the localization industry. Clients need to be kept informed of project status and progress, and they expect clear and timely communication from their MLV. As an MLV, you need to have a team of dedicated project managers who can provide regular updates, answer questions, and address any concerns that arise. By establishing clear lines of communication and building strong relationships with clients, you can build trust and loyalty that lead to long-term success.
To improve communication, you need to invest in project management software that can facilitate collaboration and communication across teams and clients. Additionally, you should establish clear communication protocols, including regular check-ins, status updates, and reporting. Building a culture of communication and transparency is essential for success in the localization industry.
Build a partnership with us to elevate company and client success
At GTH Translation, we understand what it takes to become a star in the localization industry. As a leading language service provider, we have years of experience helping MLVs of all sizes
In conclusion, becoming a star in the localization industry requires a commitment to delivering high-quality translations, efficient processes, and excellent customer service. By focusing on these four key areas – turnaround times, cost, quality, and communication – MLVs can set themselves apart from the competition and build a reputation for excellence.
At GTH Translation, we are dedicated to helping MLVs achieve their localization goals. Our team of experienced linguists, project managers, and technology experts can provide fast, accurate, and cost-effective translation services that meet the highest quality standards. Whether you need help with translation, localization, or language consulting, we have the expertise and resources to deliver the results you need.
So, why wait? Build a partnership with us to elevate your company’s and your client’s success. Contact us today to learn more about our services and how we can support your localization needs. Together, we can help you become a star in the localization industry.