By Alan G
Feb 18, 2022
Boosting Your Online Casino Reviews
The rise of iGaming has seen a huge increase in the number of online casinos available on the web. The industry has proven to be lucrative and efficient. However, not every online casino fares as well as their more successful counterpart. An online casino review brings much needed visibility to your brand, while also providing a resource for in-depth analysis on where it shines, but also where it falls flat.
Unfortunately, a lot of modern online casino reviews sound, and frankly, look like they were written in a couple of minutes. A great review doesn’t just provide all the necessary information, but is written at an expert language level in the ideal approachable yet professional tone. If you’re serious about your brand’s online presence, here’s how to take those online casino reviews the extra mile.
Proper Introductions
Common courtesy still applies to the digital world. We’ve seen numerous articles jump right into payment methods having barely skimmed over the name of the online casino once. A rushed job will do neither your brand nor your readers any favours. The opening section of the review has to tackle any question a potential player might have about the online casino’s identity and legitimacy. You’re dealing with real people who want to invest real money, the least we can do is give them a proper rundown on the casino.
The relevant information should include the casino name, where the company is based, and if publicly available, its ranking or reputation when compared to other similar online casinos. One key element that is often delayed until the end of the article, or in some cases, removed entirely, is the online casino’s legislative information. The potential players are going to want to be informed where the casino is registered as early on as possible. Whether Curacao, Alderney, or any other industry standard, put your readers at ease to avoid any unwanted negative suspicions.
Money Talks
Any review worth its salt knows the importance of displaying the proper pay-out methods that the online casino provides. Your review must have a comprehensive list of all accepted methods. One error that we noticed certain reviews did was including “cryptocurrency” as an approved payment method, but not specifying which cryptocurrencies in particular. Most online casino sites that accept crypto payments usually deal with coins such as Bitcoin or Ethereum.
However, as the crypto world expands even further, it’s only a matter of time before certain casinos take on more coins that are establishing themselves as reliable legal tender. Let’s not forget that cryptocurrency payments are usually the casino’s preferred method of transactions considering how little time it takes for the payment to go through.
Mobile Compatibility
Casinos have come a long way from the roulette tables of Monte Carlo. They’ve made their way to our computer screens over the past couple of decades, but more importantly, they’re now making their way into our phone and tablet screens. Gamers have proven to be very attracted to the prospect of being able to game on their smartphones.
A well-built application provides gaming convenience of the highest level. If an online casino has a phone or tablet version available, it should be explicitly stated. It’s not just enough to mention whether it exists however. Is the online casino on a standalone application? Is it available through web browser? Are there any UX issues like bad design or sloppy optimization? Is the application available on both iOS and Android? Addressing these points will let your readers know that your reviewer did their homework thoroughly, not satisfied with skimming through a quick Google search.
SEOs and the Eternal Pursuit for Position Zero
In the current online climate, we know that visibility is everything. The pursuit of Search Engine Optimization is a goal that is desired by all industries of the world. This includes the online casino industry. SEO’s purpose is to improve and generate traffic towards your desired website. One of the most popular methods of search engine optimization is keyword research. The right combination of keywords in your social media and meta descriptions will give you a very healthy boost in search results fully organically and at no cost.
There is an abundance of online casino reviews already available. In fact, there are even review websites of online casino review websites! The point is, your content needs to stand out or risk being lost in a sea of mediocre casino reviews. Using a carefully calculated strategy that utilizes SEO to boost your presence is highly recommended. In a few years, we’re predicting that it will become a necessity.
Too Much of a Good Thing…
The age-old idiom of “too much of a good thing” gives us useful wisdom that we can use in our online casino reviews. It’s true, too much of a good thing is a bad thing. The quality of something “good” is directly corelated to the quantity in which it is provided. Too much perfume is intoxicating. Too much candy is nauseating. Just like that, decorating your words too much or too frequently can have an adverse effect on the reader.
It is important to write your review with a perfect level of grammar and zero spelling mistakes. However, showing an advanced level of fluency in the language of your review is also an added bonus. It makes the writer seem professional, skilled, and more importantly, human. Too much jargon however will turn those qualities into arrogant, lazy, and boring. Too much of a good thing is a bad thing, which is why we know exactly what the right dose of linguistic spice is.
GTH has been localizing content for over a decade now. We have experience working in the iGaming industry. We know how to identity an average review and turn it into a great one. With a team of polyglots fluent in over 50 languages, each hailing from their own native ethnicity and nationality, we’re more than well-equipped to handle whatever your online casino could benefit from. If you’re looking for a hands-on team of experts who deliver quality content while maintaining your digital brand, look no further. You’re in capable hands. Ready to get started?
GTH has been localizing content for over a decade now. We have experience working in sectors that vary from e-Commerce, iGaming, Software & IT, e-Learning, and even Digital Media. With a team of polyglots fluent in over 50 languages, each hailing from their own native ethnicity and nationality, we’re more than well-equipped to handle whatever localization needs you throw at us. If you’re looking for a hands-on team of experts who deliver quality content while maintaining your digital brand, look no further. You’re in capable hands. Ready to get started?
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