The interviewee explains how GTH has adapted to the increased reliance on technology to meet the demands of their clients, and emphasizes the importance of striking a balance between using technology and human expertise to produce accurate and culturally appropriate translations.

Localization isn’t just about translating content, but rather adapting to the culture and market of the target audience. GTH shares the example of Marks & Spencer’s failed attempt to penetrate the Chinese market due to their failure to adapt and localize with their new market, highlighting the importance of testing and understanding the culture of the target market.

What exactly do LSPs offer that make them so invaluable in communication roles throughout all industries? Let’s find out!

ChatGPT is emerging as a top candidate to help with all sorts of localization work. How does it fare with iGaming? Let’s find out!

Your project might be ready for localization, but how do you know whether to go the freelance route or the agency route? Let’s discuss your needs to find out why you should go for a translation agency!

The language AI chatbot has been taking the world by storm. Where does its place lie in the world of localization? Let’s find out.

What changes when a localization team has to work on different platforms? How does it impact the workflow? Read on and find out!

Website localization, SEO, iGaming, what binds them all together? We’re talking about their importance and relevance, let’s read on.

Gaming has been skyrocketting in popularity with no end in sight. Naturally, opportunities for localization emerge, with studios wanting to turn their hit games into a global sensation. Get ready to deep dive into how gaming localization works!

In a booming industry like the iGaming industry, it’s important to maintain a consistently native tone when addressing your clients. We’ve picked out 3 immediate benefits to localizing your iGaming platform. Let’s read on!