Blog - GTH Translation

Leveraging Translation Technology in an AI World

The interviewee explains how GTH has adapted to the increased reliance on technology to meet the demands of their clients, and emphasizes the importance of striking a balance between using technology and human expertise to produce accurate and culturally appropriate translations.

Why Testing Your Localization Is Key When Entering New Regions

Localization isn't just about translating content, but rather adapting to the culture and market of the target audience. GTH shares the example of Marks & Spencer's failed attempt to penetrate the Chinese market due to their failure to adapt and localize with their new market, highlighting the importance of testing and understanding the culture of the target market.

What is the Value of Using an LSP?

What exactly do LSPs offer that make them so invaluable in communication roles throughout all industries? Let's find out!

The Role of ChatGPT in the Future of iGaming Localization

ChatGPT is emerging as a top candidate to help with all sorts of localization work. How does it fare with iGaming? Let's find out!

How to Know When You Need a Translation Agency

Your project might be ready for localization, but how do you know whether to go the freelance route or the agency route? Let's discuss your needs to find out why you should go for a translation agency!

ChatGPT in Localization

The language AI chatbot has been taking the world by storm. Where does its place lie in the world of localization? Let's find out.

Different Games, Different Platforms

What changes when a localization team has to work on different platforms? How does it impact the workflow? Read on and find out!

Website Localization & SEO: Importance and Relevance in iGaming

Website localization, SEO, iGaming, what binds them all together? We're talking about their importance and relevance, let's read on.

Gaming Localization: A Deep Dive

Gaming has been skyrocketting in popularity with no end in sight. Naturally, opportunities for localization emerge, with studios wanting to turn their hit games into a global sensation. Get ready to deep dive into how gaming localization works!

3 Immediate Benefits of Localizing Your iGaming Platform

In a booming industry like the iGaming industry, it's important to maintain a consistently native tone when addressing your clients. We've picked out 3 immediate benefits to localizing your iGaming platform. Let's read on!

Localization Challenges when Entering New Markets

Lavinia February 3, 2022 No Comments

Localization problems pop up when entering new foreign markets. These are the most common challenges, along with working solutions that we offer.

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New Year’s Resolutions for Translation

Lavinia January 28, 2022 No Comments

Translation resolutions for the new year. Improve your content quality with simple tips and avoid common beginner mistakes.

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In-Game Purchases & NFT’s

Lavinia January 3, 2022 No Comments

NFT and gaming purchases with blockchain technology and storing assets in secure hardware wallets.

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NFT’s: Fad or Future

Lavinia December 30, 2021 No Comments

NFT’s as safe and secure digital assets for the future. Debunking whether it is a trend or scam.

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What are NFT’s?

Lavinia December 29, 2021 No Comments

Explain what non-fungible tokens are and how copyright ownership works on the blockchain. Buying and selling NFT’s.

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Translation Style Guide and Glossary: What every marketer should know

Aurimas Gaidys December 29, 2021 No Comments

The diversity of the world is one of our most cherished characteristics, with each corner of the globe able to take pride in what makes it unique.

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Expand your reach with video game localization

Aurimas Gaidys December 29, 2021 No Comments

Localization is essential for taking your ecommerce brand global. Here are five reasons why you need to spend time and effort on accurate and appropriate localization

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International SEO: tell Google about your localized website

Aurimas Gaidys December 29, 2021 No Comments

Localization is essential for taking your ecommerce brand global. Here are five reasons why you need to spend time and effort on accurate and appropriate localization

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How to make global communication feel local

Lavinia December 27, 2021 No Comments

Localization is essential for taking your ecommerce brand global. Here are five reasons why you need to spend time and effort on accurate and appropriate localization

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5 Reasons why localization is crucial for your Global e-commerce brand

Lavinia November 12, 2021 No Comments

Localization is essential for taking your ecommerce brand global. Here are five reasons why you need to spend time and effort on accurate and appropriate localization

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