Blog - GTH Translation

Leveraging Translation Technology in an AI World

The interviewee explains how GTH has adapted to the increased reliance on technology to meet the demands of their clients, and emphasizes the importance of striking a balance between using technology and human expertise to produce accurate and culturally appropriate translations.

Why Testing Your Localization Is Key When Entering New Regions

Localization isn't just about translating content, but rather adapting to the culture and market of the target audience. GTH shares the example of Marks & Spencer's failed attempt to penetrate the Chinese market due to their failure to adapt and localize with their new market, highlighting the importance of testing and understanding the culture of the target market.

What is the Value of Using an LSP?

What exactly do LSPs offer that make them so invaluable in communication roles throughout all industries? Let's find out!

The Role of ChatGPT in the Future of iGaming Localization

ChatGPT is emerging as a top candidate to help with all sorts of localization work. How does it fare with iGaming? Let's find out!

How to Know When You Need a Translation Agency

Your project might be ready for localization, but how do you know whether to go the freelance route or the agency route? Let's discuss your needs to find out why you should go for a translation agency!

ChatGPT in Localization

The language AI chatbot has been taking the world by storm. Where does its place lie in the world of localization? Let's find out.

Different Games, Different Platforms

What changes when a localization team has to work on different platforms? How does it impact the workflow? Read on and find out!

Website Localization & SEO: Importance and Relevance in iGaming

Website localization, SEO, iGaming, what binds them all together? We're talking about their importance and relevance, let's read on.

Gaming Localization: A Deep Dive

Gaming has been skyrocketting in popularity with no end in sight. Naturally, opportunities for localization emerge, with studios wanting to turn their hit games into a global sensation. Get ready to deep dive into how gaming localization works!

3 Immediate Benefits of Localizing Your iGaming Platform

In a booming industry like the iGaming industry, it's important to maintain a consistently native tone when addressing your clients. We've picked out 3 immediate benefits to localizing your iGaming platform. Let's read on!

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Top 5 Trends which are Shaping the iGaming Industry – Part 2

Lavinia July 10, 2021 No Comments

Top 5 Trends which are Shaping the iGaming Industry – Part 2 In part 1, we took a look at the iGaming industry as a whole and also listed 3

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Top 5 Trends which are Shaping the iGaming Industry – Part 1

Lavinia July 3, 2021 No Comments

Top 5 Trends which are Shaping the iGaming Industry – Part 1 Here at GTH, we’re by no means “newcomers” to the iGaming industry as we’ve been serving game operators,

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Localization providers are the silent accelerators behind Brand expansions

Lavinia June 15, 2021 No Comments

Localization providers are the silent accelerators behind Brand expansions Building a brand can be difficult, time consuming and frustrating.

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Sri Lanka’s new project looking to establish gaming in the coming weeks

Lavinia April 9, 2021 No Comments

Sri Lanka’s new project looking to establish gaming in the coming weeks Forces! Sri Lanka’s Economic Commission will regulate gaming activities and licence procedures in light of a $1.4bn project

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Roman Matusevich, Co-Founder of eGamingLeads, joins the latest series of affiliate interviews on Affiliate Grand Slam

Lavinia March 23, 2021 No Comments

Roman Matusevich and the team of eGamingLeads play fair, they learn from their competitors, do their best to avoid mistakes, and run fast. Competition motivates them. Moreover, they are very proactive Read more

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Christopher, CEO of SureBety Ltd, joins the latest series of affiliate interviews on Affiliate Grand Slam

Lavinia March 23, 2021 No Comments

Christopher and the rest of the team of SureBety strongly believe in communication and in educating players. His priority is focused on the good of the player Read more

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Matthew Lovett, Managing Director of WOW TRK, joins the latest series of affiliate interviews on Affiliate Grand Slam

Lavinia March 23, 2021 No Comments

Matthew Lovett speaks about the biggest part of WOW TRK’s culture which is innovating and looking to improve what they offer to their customers. WOW TRK provides an easy and intuitive way for publishers to find new affiliate offers that will suit their niches Read more

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Yevhen Bondar, Head of SEO, joins the latest series of affiliate interviews on Affiliate Grand Slam

Lavinia March 16, 2021 No Comments

Yevhen Bondar and his team’s main power is that they have various sub-teams led by different team-leads, each with their own vision and strategies. Their vast experience is shared and implemented inside the company Read more

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Konstantin Rabin, CEO of FM LLC, joins the latest series of affiliate interviews on Affiliate Grand Slam

Lavinia March 16, 2021 No Comments

Konstantin Rabin of FM LLC, a highly committed and dedicated SEO expert, shares his insights about SEO in iGaming Read more

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Sam M. Barranco, Business COO of Betmedia, joins the latest series of affiliate interviews on Affiliate Grand Slam

Lavinia March 16, 2021 No Comments

Sam M. Barranco and the rest of the team at Betmedia consider themselves as a media agency specialised in gambling. They have a very flexible approach and adapt quickly Read more

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