Revolutionising Business Operations and Delighting Clients with AI Automation

In an AI-saturated world, businesses must adapt or be left behind. Discover how GTH uses AI automation to enhance operational efficiency, client satisfaction, and sales growth, witnessing an impressive 48% increase in sales for our clients. Join us in this series of articles as we uncover the power of AI and its practical applications across various business operations.

How Voice Overs are Boosting Brands in 2023

Discover how incorporating voice overs into your brand and marketing strategy can captivate your audience, establish trust, and amplify your brand's voice on a global scale. Harness the emotional impact and storytelling potential of voice overs to create a lasting impression and build strong connections with your target audience.

How to Become a Star in the Localization Industry: Tips for Success

Embark on a journey to become a star in the rapidly growing localization industry. In this blog post, we explore the four fundamental pillars for success – turnaround times, cost, quality, and communication – and provide tips for aspiring Multi-Language Vendors (MLVs) to shine in their field.

Globalizing Gulf Oil & Gas: Translation & Content Creation

Discover how localization and content creation services are empowering medical, oil, and gas companies in the Gulf region to achieve their globalization goals and expand their global footprint

Maintaining Product Release Dates When Localizing Designs and Software

Let’s see how to solve one major constraint in SAAS development: maintaining message consistency across the web and space-limited mobile apps. The problem amplifies when translating due to character width and grammar in various languages, making product design and standardization more difficult.

The Mechanic Versus AI, and the Standards That Make Globalization Happen

Adding localization and globalization to that mix in dozens if not hundreds of unique markets and languages to an already complex network of documentation and products, and one realizes that standardization increases in importance exponentially in terms of employee and customer safety, profits, legal issues and customer satisfaction.

Navigating International Expansion in the Heavily Regulated Medical Device and Pharma Industries

Those of us who have worked in the pharmaceutical, biotech, or medical device facilities/plants have a responsibility to detail and quality that few others have. After all, people's lives depend on it. Localization for end users, regulated agencies, and multi-national workers requires the same level of dedication and thoroughness.

The Importance of Localization for Forex Brokerages

The global foreign exchange (Forex) market continues to expand rapidly, with daily trading volumes surpassing $6 trillion. As the market grows increasingly interconnected, it's becoming more important than ever for Forex brokerages to prioritize localization efforts. Localization goes beyond mere translation and involves adapting every aspect of a brokerage's offering to the specific needs of each target market. By investing in localization, brokerages can cater to the unique needs of their diverse clients, traders, and partner base, expand their global reach, comply with local regulations, and enhance customer support. In this blog post, we explore the key reasons why localization is vital for success, as well as why localization is deemed as an investment by leading Forex brokers

The Emerging Roles of AI and Neural MT and Why They Matter

Many businesses use AI generators like ChatGPT to speed up content creation, but while they can provide useful information, they lack the heart and cultural nuances of experienced human copywriters who can create buzz-worthy content that resonates with your audience.

Leveraging Translation Technology in an AI World - Part 2

In the second part of this Q&A series, we dive deeper into the topic of leveraging translation technology in an AI world. We explore the potential benefits and limitations of machine translation, as well as the role of human translators in a world increasingly driven by AI.

Leveraging Translation Technology in an AI World

The interviewee explains how GTH has adapted to the increased reliance on technology to meet the demands of their clients, and emphasizes the importance of striking a balance between using technology and human expertise to produce accurate and culturally appropriate translations.

Read Full Article
Why testing your localization is key when entering new regions

Why Testing Your Localization Is Key When Entering New Regions

Localization isn’t just about translating content, but rather adapting to the culture and market of the target audience. GTH shares the example of Marks & Spencer’s failed attempt to penetrate the Chinese market due to their failure to adapt and localize with their new market, highlighting the importance of testing and understanding the culture of the target market.

Read Full Article

Gaming Localization: A Deep Dive

Gaming has been skyrocketting in popularity with no end in sight. Naturally, opportunities for localization emerge, with studios wanting to turn their hit games into a global sensation. Get ready to deep dive into how gaming localization works!

Read Full Article
Please fill in a valid name
Please fill in a valid email
Please fill in a valid phone number
Invalid reCAPTCHA. Please try again.
An error has occured, please try again.
✔ The form was submitted succesfully.
by clicking the button you indicate that you have read, understood and agreed to our terms of use and privacy policy